How to Hook Young Smokers: Just Add Menthol

Okay, this is just disturbing:
"Tobacco companies deliberately changed the menthol levels in cigarettes depending upon whom they were marketing them to — lower levels for young smokers who preferred the milder brands and higher levels to 'lock in lifelong adult smokers,' researchers at the Harvard School of Public Health concluded.
"The researchers reviewed industry documents dating back decades on product development and on strategic plans for menthol products."
Apparently younger smokers buy a lot of menthol, as first-time smokers are less likely to reject a cigarette with that flavor. Companies market accordingly. One even uses the acronym YAS, for younger adult smokers, which, let's face it, really means teens.